10 REFLECTIONS ON FASHION

REFLECTIONS ON FASHION

Fashion bloggers , here is a world that was hitherto totally unknown to me.
La Boite A Truc had “brushed” this domain during the realization and referencing of the home wear site of Francesca Benvenutti: Nine.
But I was left behind of this search, unaccustomed to this field which obviously responds to codes and habits.
On the other hand, the blog world is a universe that I have enjoyed for a long time.
First with the creation and the animation of a blog of company of tourism , then by life this blog dedicated to the internet agency to AJaccio, but also by the active follow-up of numerous productions, in quite different fields of fashion,
The SEO of course but also the sports of slides, the blog of travel and tourism, etc … Within the Boite A Truc, we had already realized some blogs like this  information guide to organize his holidays in Corsica , But I never approached so closely “the world of fashion”. Nothing but this expression meant so many unknowns for months.
In short, as it is necessary to soak up the universe of the client to justify the professionalism of the agency, I embarked on a study full benchmark! Information to organize his holidays in Corsica , but I never approached so close “the world of fashion”. Nothing but this expression meant so many unknowns for months. In short, as it is necessary to soak up the universe of the client to justify the professionalism of the agency, I embarked on a study full benchmark! Information to organize his holidays in Corsica , but I never approached so close “the world of fashion”. Nothing but this expression meant so many unknowns for months. In short, as it is necessary to soak up the universe of the client to justify the professionalism of the agency, I embarked on a study full benchmark!
1 – Word press is the king!
All the blogs explored or almost (and I write “almost” for the form because I remember a single site under blogger and some very rare dev by agency) are realized with this CMS and sometimes even with the same templates.
It is finally rather lacing but almost explainable.
We come back to the same question that arises in every new creation: should we reproduce what already works by relying on the richness and originality of the content, or can we already surprise by the form, the model, Page or just web design?
2 – This world has its stars!
They are a few queens to dictate trends.
As fashion has its icons, mannequins and references, the world of fashion blog also has its inescapables.
As a good islander, we will first mention the local Garance Doré stage , ajaccienne living in Paris.
But there are even more international references like the famous Betty Aurier who clearly claims a real financial success thanks to his fashion blog, bringing between $ 300 and $ 500,000 a year .
Normal it gives desires to all other old or new bloggers in the field.
10 reflections on fashion blogs
3 – Many identical things
Must say that it is very difficult to stand out in this world of …. beautiful dresses and other bags.
The lookbooks are legions but one must be imaginative to find the angle different when 10 or 15 girls have already fought on the white teeshirt or the famous little black dress.
And then how to compete with the stars mentioned above who will publish the same products but staged in Miami, Courchevel, Mahé, Singapore or Saint Trop ‘?
So how do we do that? How to fight?
4- Blogs of niche modes
It seemed to me that the blogs that stand out were animated by people looking for a new angle.
Combine fashion and cooking, surf the trend Do It Yourself like Margot and her blog YouMakeFashion , speak lifestyle and travel, find original products, new designers and make a bet …..
But there are also new trends in The company found in fashion blogs such as the new acceptance of feminine forms to generate blogs for the rounds like for example that of Stephanie and its Big Beauty  , or even community blogs like those devoted to such ethnicity , Color etc … (not our favorite in these complex moments …)
5- Work full-time or simple passion
Reading some blog and facing the infernal cadences of publication, I was surprised to see the serious and the organization of some “blogs” become real companies. Thus Betty (referred to above) speaks of 4 to 5 employees especially dedicated to translations, a press officer etc.
A real work finally asking much more rigor than what the photos or texts do not let us believe.
Because it is necessary to give to dream to the readers, with this cool side: “what chance you have to do that ….”
But there is obviously the behind much strategy, more and more commerce (we do not blame , On the contrary, it is very clever) and marketing plan.
10 reflections on fashion blogs
6 – The quality of the picture
Another teaching, but that only confirms what we were talking about a few weeks ago about the contribution of professional photos for a website .
And yes, the most “beautiful” blogs are those that are illustrated with the most beautiful photos.
Some are even of a bluffing quality, both technically and in research. It is towards these people that one moves first.
Certainly the pictures do not do everything, but to show nice clothes, better to highlight them not?
7 – The point “a bit naughty”
These blogs of fashion ended up asking us a question: is it really fashion blogs, or is it the blogs of ego feminine in full search of light. (Bouhhh pas gentil)
I explain myself, with my male spirit badly turned: Yes, some blogs impressed me by their technical or editorial quality.
Go know why but I LOVE the blog NoHolita realized by Camille  or the blog And Why not Coline , super pro, structured, and enriched videos … bravo for the effort!
Finally, that of Garance Doré impressed me by its very elaborate web construction, creation of the beautiful agency Colorz
But it m ‘ It

also tackle internal mesh for example, or exchanges between girls from blog to blog.

On the other hand, at social networking level, it is often very well thought out with very well done Pinterest pages, Impressive Facebook and Twitter communities and a very strong commitment.Each post is widely commented on which helps natural page referencing.

But a little nothing could help to gain a lot of position!
To see in the weeks to come with the fashion blog of Laure realized by our agency

8 – Blog and ecommerce
Inevitably, it’s very tempting.
With several thousands of followers or fan, with as many pages liked, followed, shared, with as many people waiting for the opinion of the blogger on this or that trend, it was almost abnormal not to find in some blogs pluggin of Boutique online.
In some cases, it is even better done since blogs are actually subdomains of the shop but presented as a real blog almost independent fashion … just perfect!
This being so, it is very difficult to know if the sales are at the rendezvous of such practices.
9 – Ladies, work your SEO
Professional Deformity requires, I have a little look SEO on these blogs.
Few have been optimized, even more so as part of a Google Image search.
Everything has been put on the (normal) look of the blog, on ergonomics but not really on the optimization of tags, structure or photo attributes.
Similarly, under netlink policies, 99% of links are outbound links to the products and brands presented.
Too bad not to
10 – A pleasant discovery in the end
So it was thanks to Laure Dary that I discovered this incredible world.
A parallel universe that ENORMOUSly interested me in its codes, its tendencies and its ultra professionalism.
The world of travel blog that I feel close, is still very far (has a few expressions) of this craze and staring.
Laure has her own universe, that of dance, and the chance to be able to animate her fashion blog around particular collections, to be able to create a community there and to gratify it with real gifts fashions …. long life to her and To  Signature Mode .

seemed that many other blogs did not bring anything but charming girls photographed from every angle, for fans conquered in advance no matter what they wear “a little clothes cherie, like I want you”.
To say the least, I did not understand (again this is macho south) the interest of the 10 or 12 pictures taken on the beach in Miami, showing small jumps, the edges of glasses, “ice cream us “And finally a shoulder strap on one shoulder …. short comes to discover fashion or fashion?

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