If you’re like most e-commerce businesses, you’re always looking for a way to get your business noticed. Increasing your reach means you can grow your business, ultimately contributing to the overall financial success of your company. If you’re looking for some ideas on how to stand out from your crowd of competitors, we have some ideas for you.
Develop a great logo. Creating a logo may seem to be difficult, but the best logos are simple, classic, and easy to read from a distance. Most logos are a straightforward and memorable representation of your company and product. Because they reveal your business identity to your consumers, they should be easy to identify and remember. Avoid creating a logo that contains too much information or involves too many words. You also want to refrain from using color combinations that are too trendy and will date your company. Think about how the logo you’re developing reflects what your company offers or does, and choose a unique graphic that inspires feeling and consumer connection. Logos usually have a deeper meaning that is greater than the sum of its parts, so be willing to work with color, texture, and size until you find what you want.
Come up with an amazing slogan. Maybe you want to use an online tagline generator that will add a bit of life to your business campaign. Most major corporations have been able to entice customers and increase consumer loyalty with the right slogans. These can be powerful tools for improving brand awareness and sparking interest in your business. A well-designed slogan is not just a tagline that advertisers create; they are strategic tools that play with the consumer’s mind, making it believe that yours is a reliable and trustworthy product or service. Words matter. Words change meaning, so although a slogan may work more slowly than a logo, they are effective and long-lasting. Like a logo, these should be simple, easy to understand, and memorable as a representation of your company.
Establish and maintain your social media presence. Your social media presence is critical to your business success. Research has shown that social media platforms are playing an ever-increasing role in ecommerce. From developing a means to interact with your customers to finding new markets, social media can do it all. Facebook has been shown to encourage the development of consumer communities, while the Facebook Store app allows you to sell directly. You may even want to utilize a Facebook Business page, in addition to your personal Facebook account.
More and more ecommerce businesses are also experimenting with Instagram and Twitter. The use of hashtags on both social media platforms attract consumers to your site and grow your company’s online presence. As a result of the filtering process and the discovery of related content, customers that search for a hashtag associated with your business or brand will come across your account page. This may lead to them engaging with you and eventually becoming a new follower and loyal consumer.
Don’t forget that social media allows you and your followers to share pictures, provide reviews, and engage in conversations. As social proof that your product or service works for the average consumer, this type of online activity can be considered “free marketing and advertising.” You may want to use contests, incentives, and other “games” that appeal to your repeat customers, allowing them to be rewarded for their ongoing loyalty to your brand.
Start blogging and video sharing An easy and inexpensive way to add content to your website is to blog. Whether you choose to share interesting narratives or have a list of innovative ways to use your product, blogging is a way to create a connection with your consumers. Inviting guest bloggers will increase the diversity of your content and allow your customers to hear from a variety of voices. Adding videos is another effective way to show your product or service in action. Doing live feeds can increase engagement and allow your customers to get to know you better. Both of these improve confidence and trust, leading to higher levels of consumer loyalty, and both can increase online traffic which, in turn, becomes higher sales.
In e-commerce, nothing is more important than finding ways to get your business noticed. Utilizing online resources, visual marketing, and other tools are just some of the ways in which you can help your company stand out from competitors.
What are some other ways you have found to get your company noticed? Feel free to share your ideas here.