As a store owner, your number one job is to draw in customers and convince them to buy whatever products you happen to be selling. A big way to draw people in, especially in clothing stores and jewelry stores, is by setting up good retail displays. The retail displays will draw customers towards your items and will help them pick out the ones they want to buy. This is especially useful in clothing stores, jewelry stores, and shoe stores as people tend to do a lot of shopping with their eyes. So, retail displays are crucial for turning potential customers into actual customers. The best way of creating good retail displays is to use good store fixtures to create effective displays that will draw in customers.
Make sure the fixture can display the item without inconveniencing the customer
When a customer is shopping with their eyes, they are generally looking at eye level, meaning they are not looking above or below. So, when you set up a display, make sure the items that you really want to wow the customer are at eye level so that the person will be drawn in. This is very easy to do with something like a display table, but this can be a bit more difficult with other types of fixtures. If you are using shelves as part of your display, make sure the most eye-catching items are in the middle of the shelf.
Don’t underestimate the importance of signs
One thing you need to make sure you remember to make use of is signs. Signs can take a relatively underwhelming store display and make it a lot more effective at attracting customers. Because of this, signs are one of the more important store fixtures that you can buy. For example, assume that you are setting up a display for some discount items. You put them on a table to signify that they are on sale, that they are clearance items, etc. But, a lot of people may overlook that. Adding a flashy sign to the display, however, will let people know that the items are on sale and it will work to draw customers towards the display. Signs are just overall very effective tools and every retail store should always have a few signs laying around.
Go for mobile displays
When buying fixtures to use in your store, go for ones that are easier to move around. Look for ones that are relatively light or ones that have wheels. You do not need mobile fixtures, but they do make it much easier to move displays around. So, if you suddenly decide that a display would look better in a different area of the store, it is not difficult to move the entire display. In fact, mobile fixtures allow you to move the display without even taking the items off first.